I am startled and appalled that a photography magazine publisher like PDN has come out with a new magazine for woman photographers, Pix. Is this outrageous? Or is it legitimate marketing?
I like photo magazines and consume them; but there’s hardly anything in Pix about photography. Pix includes articles featured on the front cover, such as “Photo Gear Designed for Women” (well… OK, but); “Shoot in Style: More than 50 Irresistible Accessories”; and “Smudge-Proof Makeup Tips for Long Days Behind the Camera.” ”Lens Flair” is about fashion accessories.
Do we really need this magazine? Are there not already enough style and fashion mags for women and girls when we want such? Do I really need to go to a photography magazine to get makeup and fitness tips? And, most worrisome of all, what does the marketing and content of this new mag say about photography and women?
I have not seen any magazines being marketed as “Photography for Men”? Does this imply that PDN thinks photography is inherently a man’s profession? That a new overly “girlified” magazine is necessary if women are to have a photo magazine? Apparently PDN thinks women photographers are a niche not being served by existing gender-neutral photo magazines. Or perhaps it’s just a crass attempt by PDN to cash in by defining a new market segment?
Take a look at Pix and see if you agree with me? Do we (women or men photographers) really need Pix? Even if we do, there’s precious little in the first issue of Pix that is actually about photography.
We women who want organizations and media dedicated to photography and women already have some good selections. If you’re on LinkedIn, check out the Women in Photography group. Or visit – and join – Women in Photography International - highly recommended!
Post a comment! I’d love to know your opinion about Pix!